Are you getting the most from Email Marketing?
Welcome to the first of a series of blog posts taking you 'Back to Basics' – tips designed to help you get the best possible return on investment from your email marketing spend. If you're already implementing the tips we cover give yourself a pat on the back – if you’re not then you'll find the small amount of effort required will pay dividends and definitely improve your email marketing ROI.
Tip 1 - Website sign-up forms.
This may sound slightly mad but you’d be surprised how many businesses use email marketing but don't have a newsletter sign-up on their website (or it's not easy to access). If you don't already have one, we can provide the code so that your website developer can add a simple sign-up form in the header, the footer or on a dedicated page. Our basic code can be customised by your developer to fit with your overall website style – subscribers signing up will then be added automatically to your subscriber database. If you have one already make sure it's immediately apparent or very well sign-posted - no more than one very obvious click from the homepage.
Tip 2 - Customise the sign-up landing page.
You know the hospitality business is all about detail. How many times have you heard the mantra "everything must be 'on brand'"? But how many times have you signed up for an email newsletter and landed on a generic Thank You page similar (or identical) to this?
It doesn't have to be that way – how much better to add a custom landing page and have the Thank You page 'on brand' and keeping them on your website, like this:
It couldn't be simpler – put up an extra page on your website with a thoughtful thank you message we'll show you how easy it is to set up once a subscriber presses submit.
Tip 3 - Set up automated Welcome email or series of emails.
You've done the hardwork getting someone to sign-up for your email newsletter, why not reward them with a Welcome email at the very least? Send them an introductory offer, tell them an interesting fact about your business, or just say thanks – they'll appreciate it. Some of our clients send a series of two, three or more emails over the first few weeks after a new subscriber signs up – it helps get them in the habit of opening your emails, makes them feel special and is even more powerful if you reward them with a 'unique' offer. These emails are part of the 'automation' in your account – we're very happy to help you set them up.
For help with any of these features drop us an email at email@example.com or give us a call on 0845 415 4124 – we're here to make sure you get the best from email marketing.