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Shopify e-commerce and email automation

Shopify e-commerce and email automation

31 Aug 2016

Email marketing automation is about combining data about customer behavior with personalised journeys and beautiful, on-brand content. There is no better environment in which to take advantage of email automation, than via an e-commerce platform. We are pleased to announce that we now offer seamless integration between InTouch and Shopify.

Shopify is the leading platform for all things e-commerce and trail blazes the future of both online and offline commerce. Beyond the world wide web, Shopify is rapidly expanding its range of services to even include your classic 'bricks and mortar' shopping experience, providing merchants all the tools they need to setup a shop anywhere. It is without doubt one of the easiest e-commerce platforms to work with and here at InTouch we are massive Shopify fans.

We were fortunate to be invited to the Shopify Retail tour in Bristol, to meet their team of e-commerce 'gurus' and to learn about all the new features ready to be rolled out.


Our new Shopify integration tools, enable you to seamlessly sync customer information and purchase history data to send smart, targeted email marketing campaigns. Once a customer makes a purchase, their information is captured in Shopify – such as their name, location, and spend – and immediately passed through to InTouch so you can send hyper-targeted email marketing campaigns using these data points.

Get started with pre-built segments

Research shows that personalised emails have 26% higher open rates. With this in mind, we’ve made sending personalised campaigns super intuitive by utilising out-of-the-box, pre-built segments: big spenders, repeat customers, and more – because they fuel the kind of hyper-targeted messages that deliver ROI back to the business.

Set it and forget it

Whether you to choose to leverage the pre-built segments we provide or choose to create your own, you can start sending automated email campaigns that fire the moment your customer meets the segment criteria. These campaigns can consist of just one email, or build multiple emails in a series that 'drip' at certain intervals, maybe once a week.

The ability to schedule these emails ahead of time provides a consistent delivery schedule and keeps subscribers engaged in a way that doesn’t require marketers to manually pull the trigger on individual emails each week.

Grow your email list with signup forms

The new integration also offers you a free, strategic way to increase the number of people who receive your email campaigns with out-of-the-box signup forms. Placing a subscribe opportunity on your website is a simple and effective way to turn your online store visitors into paying customers via targeted and timely email campaigns.

We offer four different types of forms – a lightbox, bar style for your header or footer, an embedded form, and a slide-out – that exactly match the branding of your store. While these signups may not necessarily be paying customers, you can convert them by sending them a welcome email with a special offer or set up an automated series of emails that are sent out over time.

Start sending today with these four email marketing campaigns:

1. Entice your big spenders to spend more

Determine the threshold in which a customer become a “big spender” – say £500 – and the moment someone exceeds that amount, you can send a targeted campaign with an exclusive promotion.

2. Offer your repeat spenders something special

Recognize and reward customers that frequently purchase from your store with a special email-only offer.

3. Convert every signup from your website

The moment someone joins your email list, you can automatically send them a welcome email with a discount off their first purchase so they become paying customers more quickly.

4. Thank first-time customers

Turn first-time customers into repeat purchasers by thanking them in a personalized way.

We learnt a heap of new ideas at the Shopify event, so please drop us an email at or give us a call on 0845 415 4124 – we'd love to share more with you.

Jonathan Davies
by Jonathan Davies